IGNOU MBA in Marketing Management (MBAMM)

IGNOU has canceled the OPENMAT entrance exam for this year and no exam was conducted last year either. Presently, no entrance exam is required for IGNOU Distance MBAMM admission.

IGNOU offers MBA in Marketing Management program in the English language. Currently, the program is not being offered in any other languages. IGNOU Distance MBA programs are not available in Hindi or any other regional languages.

IGNOU takes great pride in the unique a varied approach to delivering their programs to the students, the same is true for the MBAMM program. Classes and study materials are distributed in a variety of different ways. Both online and offline sources are explored by IGNOU to deliver their programs making it much easier for any student to get their hands on useful self-learning materials. A few of IGNOU’s modes of delivery are given below.

• Printed Materials: IGNOU designs several self-learning materials for its students, a large bulk of these learning materials are in the form of printed books or ebooks. Students are delivered with either a physical copy of the books or a digital one.
• Audio and Visual Material Aids: Audio and visual materials have always been a unique feature of IGNOU MBA programs, they enhance the quality of learning and make it easier for students to grasp the printed materials. These Visual and audio aids are usually broadcasted through the learner support centers during scheduled counseling sessions. They can also be found through Doordarshan broadcasts and by tuning into certain stations of All India Radio broadcasts.
• Counseling sessions: The counseling sessions scheduled by IGNOU are essential in encouraging interactability between students and the faculty. These counseling sessions can be found throughout the year, usually at their student support centers. To accommodate working professionals or learning students, they are held on weekends (Saturdays and Sundays).
• eGyanKosh: The eGyanKosh is a large study-material archive provided by IGNOU. It aims to freely provide a wide collection of self-learning materials from over 2400 IGNOU courses to students, teachers, or any interested candidate. IGNOU MBAMM students can also find plenty of useful learning materials through eGyanKosh that can be downloaded for free.
• IGNOU e-Content Mobile App: The e-Content app is a unique mobile app released by IGNOU. It efficiently distributes the learning materials to the students through the most used smart devices of today, i.e mobile devices. IGNOU e-Content app can be downloaded and installed into a mobile device from the app stores on their phones or tablets

The IGNOU Distance MBA program comes with various unique features, the same applies to the MBAMM program. They are as follows:

• The MBAMM program emphasizes the Marketing Management aspect 
• Simple admission process
• Recognized by UGC and AICTE
• IGNOU programs reach across India and even at a few locations outside the country
• IGNOU MBAMM program is affordable when compared to other similar programs
• IGNOU MBAMM utilizes a comprehensive multi-media approach for delivering their courses
• Audio and Visual aids enhance the learning experience
• Face-to-face interaction with the teaching faculties
• Year-round evaluation of the students through assignments
• Exams can be attempted twice a year
• Visual materials can be accessed freely through Doordarshan
• Audio materials that can be accessed freely through All India Radio